How to Price Your Holiday Home for Maximum Success
When it comes to turning your holiday home into a thriving rental, getting the pricing right is one of the most crucial—and sensitive—decisions you’ll face. Striking the right balance is key: being the cheapest doesn’t guarantee bookings or profitability, and being the priciest doesn’t guarantee success either. Pricing your holiday home effectively can set you up for financial success while keeping guests happy and coming back for more. Here at HolidayHost, we’ve mastered the art of pricing holiday homes by considering a range of factors that impact both profitability and marketability. Here’s what you need to know:
1. Understand Agency Commission
The commission you pay to a letting agency sets the baseline for how much flexibility you have in pricing. Traditional agencies often charge commissions of 16% to 32%, which can heavily restrict your ability to adjust prices based on market trends or seasonal demand.
On the other hand, opting for a low-commission self-let route through platforms like Airbnb or VRBO may seem appealing, with fees as low as 3% to 4%. However, managing everything yourself can be time-intensive, and that hidden cost in hours can quickly add up. At HolidayHost, we strike a balance with a combined commission of 13% to 14%, which includes the online travel agent fee.
This approach allows us to offer professional support, improve the guest experience, drive repeat bookings, and reduce complaints—all while giving you the highest possible margin with less stress.
2. Leverage Local Market Knowledge
Pricing isn’t just about numbers; it’s about understanding your area and what guests value most. Factors like proximity to restaurants, the distance to the nearest beach, and the unique charm of your property all play a role in determining how much people are willing to pay.
Having a deep understanding of the local market ensures you can set prices that offer the best value for guests while maximising your revenue.
3. Navigate Inflation Sensitively
Inflation is an unavoidable challenge that can impact your bottom line. Regular guests might feel disheartened if prices rise too quickly or without warning.
At HolidayHost, we address this by setting prices no more than 12 months in advance. Unlike traditional agents who open bookings as far ahead as 24 months, we believe shorter timeframes allow for more flexibility to adapt to changes in demand, inflation, and the public mood.
By setting prices each September for the following year, we ensure guests have clarity and fair notice about potential price increases. This approach helps foster trust and loyalty, making guests more likely to return even when prices rise.
4. Monitor Public Mood and Demand Trends
Holiday demand can fluctuate based on economic conditions, travel trends, and even public sentiment. It’s essential to adapt pricing strategies to reflect these shifts in real time.
While many larger agencies rely on dynamic algorithms that change prices moment-to-moment, we take a more transparent and guest-friendly approach. Our fixed annual pricing not only simplifies the booking process but also builds stronger relationships with guests.
Let’s Tailor Your Pricing Strategy
At HolidayHost, we take a collaborative approach to pricing. Using our expertise in local markets, platform trends, and guest behaviour, we create tailored pricing plans designed to meet your goals—whether that’s maximising revenue, boosting occupancy, or a mix of both.
Ultimately, the final decisions rest with you. Our role is to provide expert advice, handle the complexities, and ensure your property stands out in a competitive market.
Ready to optimise your holiday home pricing? Let’s work together to turn your property into a commercial success while creating memorable guest experiences.
