Why we’re the sidekick Airbnb are talking about
Airbnb is championing the co-host as every holiday let owner’s essential “sidekick.” At HolidayHost, this is exactly how our Local Hosts work: handling guest communication, booking management and on-the-ground support so owners keep control without the daily grind.
If you’ve been scrolling through social media lately, you might have seen Airbnb’s latest campaign highlighting the ‘sidekick’ every great holiday let owner needs: the co-host. At HolidayHost, we’re thrilled to see this role getting the spotlight, because it is exactly what we’ve been championing since day one.
But what does it actually mean to have a Host who provides a co-hosting service? And why is it becoming the preferred way to maximise holiday let income?
Understanding the Co-Hosting Model
In the simplest terms, a co-host is a supportive partner who handles the day-to-day management of a holiday let on behalf of the owner. While the owner maintains control and stays connected to their property, the Host steps in to do the heavy lifting.
Airbnb describes this role as a ‘sidekick,’ and we think that’s a perfect fit. Every superhero needs a partner who has their back, handles the logistics, and ensures everything runs smoothly behind the scenes. For a holiday home owner, that sidekick is a HolidayHost Local Host.
The Power of Local Support
The reason so many owners are moving away from traditional agents is the desire for a more personal, flexible partnership. When you work with a Host to provide a co-hosting service, you aren’t just a number in a database. You are partnering with a local expert who provides:
- Guest Communication: Prompt, friendly, and helpful responses that secure bookings and drive 5-star reviews.
- Booking Management: Navigating the complexities of the Airbnb platform and other OTAs to ensure your calendar is healthy.
- Local Guest Support: Being the person on the ground to welcome guests or solve problems, providing that essential human touch.
This is a far cry from the impersonal approach of many traditional letting agencies, where owners often feel out of the loop and guests receive a one-size-fits-all service.
A Partnership for Success
Our model takes the co-hosting concept one step further. Whether you need holiday let management in Cornwall or are looking to launch a Devon short-term rental, our Hosts are members of the local community. They don’t just ‘manage’ properties; they provide dedicated stewardship for your home.
This model is particularly beneficial for those switching from traditional agencies. You keep the professional standards and visibility of a major platform, but you gain a dedicated local partner who cares about your property as much as you do.
With a transparent flat 9% fee and no hidden charges, you always know exactly what you’re paying for. And thanks to our Airbnb 2025 Award for Excellence, you can be confident that the quality of care we deliver is recognised at the highest level.
The Future is Co-Hosting
As Airbnb continues to promote the value of co-hosting, it’s clear that the future of the industry is built on these supportive partnerships. You don’t have to do it all alone. With the right sidekick by your side, you can enjoy the rewards of owning a holiday home without the administrative burden.
Why we're the sidekick Airbnb are talking about
A co-host is a trusted partner who manages the day-to-day running of your holiday let on your behalf. They handle guest communication, bookings and on-the-ground support while you keep full control of your property and earnings.
Co-hosting gives you a dedicated local partner rather than a call centre. You stay in control of your calendar, pricing decisions and property access, while your co-host handles the operational work. Traditional agencies typically take 20 to 30% and offer less transparency.
No. The co-hosting model is designed so owners retain full control. You can see your bookings, earnings and guest reviews in real time through the HolidayHost owner app, and your Local Host works alongside you rather than replacing you.
HolidayHost charges a flat 10% plus VAT with no hidden fees. This is significantly lower than most traditional agencies, which typically charge 20 to 30% plus additional costs for marketing, photography and changeovers.
Yes. You have full access to your booking calendar and can block dates for personal use whenever you like. Your co-host works around your availability to maximise income from the dates you choose to let.
